In this regard, Unity is more comparable to Adobe and Autodesk than to game studios or publishers like Electronic Arts and Zynga. In this two-part guide to get up to speed on the company, I’ll explain Unity’s business, where it is positioned in the market, what its R&D is focused on and how game engines are eating the world as they gain adoption across other industries. Last year, I wrote an in-depth guide to Unity’s founding and rise in popularity, interviewing more than 20 top executives in San Francisco and Copenhagen, plus many other professionals in the industry. Unity is easily misunderstood because most people who aren’t (game) developers don’t know what a game engine actually does, because Unity has numerous revenue streams, and because Unity and the competitor it is most compared to - Epic Games - only partially overlap in their businesses. Much of the press about Unity’s S-1 filing mischaracterizes the business. But Unity has been expanding beyond gaming, pouring hundreds of millions of dollars into a massive bet to be an underlying platform for humanity’s future in a world where interactive 3D media stretches from our entertainment experiences and consumer applications to office and manufacturing workflows.

The 16-year-old tech company is universally known within the gaming industry and largely unknown outside of it. is set to list on the New York Stock Exchange this month, following its S-1 filing two weeks ago. The companies that will shape the upcoming multiverse era of social media.Unity IPO aims to fuel growth across gaming and beyond.

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